2008 WEBINAR TRAINING SERIES

Branding at the ATM

About this Webcast

• Discussion and presentation concerning why it’s important to professionally brand (physically brand) your ATM’s.
• Technical aspects of our contour cut, scuff guard, bubble proof, and easy to apply panels will also be discussed.
• Branding case studies outlining increases in revenue after branding will also be discussed.

Topics & Objectives

• ISO, merchant and bank/FI branding options.
• Branding materials and design options.
• Panel compliance elements-networks, fee notice, sales and service, bank sponsorship, marketing message, adding logos and general design.
• Results of branding?  Increase trust and confidence from the consumer perspective resulting in increased transactions and profits for ISO’s and merchants.
• Case studies.

Who Should Attend — ATM owners and operators

Presenters
Vance Rowland, Co-Founder and Operating Partner
AOneGraphics, LLC
As co-founder and operating partner of AOneGraphics,LLC, Vance manages the daily aspects of the business including sales, customer service, marketing, design and production. Vance has been involved in the ATM business since1995 where he started as an ISO. After 11 years service in the industry as an ISO Vance and his team recognized a need to create an effective branding package including addressing compliance issues, improve ISO marketing and improve industry standards for branding. Given his ISO experience Vance understands the easiest way to increase transactions is to improve your image at the point of customer contact. 

James Philips, Director, North American Sales
Triton Systems
As Director of North American Sales for Triton, James manages the North American sales team consisting of account executives and regional sales managers responsible for Triton’s direct distributor network, and the customer service and marketing departments. During his 11 year tenure with Triton, James has held various positions within the company including the product development department where his technical knowledge and understanding of the ATM business further enhanced his understanding of our customer needs, and overseeing the retail and financial sales accounts throughout the U.S. Phillips also plays a key role on Triton’s Product Performance Review Board/Customer Satisfaction Team providing insight and guidance, and a voice for the customer.